This piece is tremendously important. 
First, let me explain what it actually is. This piece is the cover, it was light boxed and then Royer inked the light boxed portion of it. Kirby then added more images around it.  Shown underneath the original art is the finished poster. The poster hung in comic stores, which were plentiful at the time, and is the most recognizable advertising for the Fourth World. In 1984 DC was bringing back the New Gods. This has the two most important characters from the Fourth World: Orion and Darkseid. They are finally facing off, and with Kirby pencils no less! It’s a huge piece, by the way. Ava DuVernay is directing the upcoming movie, DC's New Gods. She’s one of the hot new directors in Hollywood. I just read an article in Batman-News.com and this scene from this poster was used to talk about the upcoming movie project.

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